be200 00966597837185 TMA حل واجبات be200 المهندس أحمد @ الجامعة العربية المفتوحة

Fall 2018-2019
Question 1: (25 Marks)
a- Define Marketing environment. (5 Marks)
b-Explain how changes in the demographic, cultural, and economic environments affect united airlines decision. (20 Marks)
Word count: 300 words
Question 2: (35 Marks)
a- Define Market Segmentation, Market Segment, Targeting and positioning. (30 Marks)
b- Explain how united airline use segmentation to grow. (5 Marks)
Word count: 300 words
Question 3: (40 Marks)
a- Define SWOT analysis. (5 Marks)
b-Talk about its components. (20Marks)
With the respect to the article above
c-         As a united airlines owner or manager, apply SWOT analysis to your business. (15 Marks)
Word count: 450 words